hugo boss

INFLUENCE STRATEGY

In 2015, Hugo Boss launched The Scent. In January 2017, for the national launch of the brand’s two new fragrances: The Scent Intense for him and The Scent Intense for her, Hugo Boss partnered with Nocibé, the only distributor of the women’s fragrance. The brand reached out to Tanke to enhance this partnership.  
We decided to stage a couple where the man would embody the characteristics of The Scent man, brilliant, master in the art of seduction and whose confidence gives him a “magnetic” charm. Seduction was therefore in the spotlight.

We imagined the video “The night belongs to us”. A video capsule where the two influencers, unknown on screen and in love in life, each hail a taxi (one hundred taxis from five major French cities had been branded “Nocibé x The Scent” to promote the exclusivity of the distributor). They find themselves in the same car where a game of seduction takes place. Following the shooting, Nicolas and Coline both posted the video on their Instagram account.

Photos credit backstage: Interne agency