Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital marketing. Marketing sees the come-back of the opinion leaders embodied by the so-called influencers. Influence has...
The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of 2016 and in view of the interest for this keywords on search engine… it is only the beginning....
In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an influencer on Instagram. In this way, picking an influencer with a high number of followers is not relevant for a band if...
On the occasion of the release of the movie Ghost in the Shell, our creative agency Tanke has been selected by Paramount Pictures to amplify on social networks, the communication around the movie. We implemented strategic campaigns for 8 Youtubers. (Alix Gavoille,...
In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...
CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance. Everything started with an obsession, the one from Mario...
