Social networks are reaching a new stage of innovation, generating global business opportunities, targeting all business activities, from b2b to b2c. An evolution that has accelerated in the last two years, fueled by the awareness of a rapid and necessary transition...
NFTs (can be referred to as “digital tokens” or “Nifties”) are digital objects that can be sold and through which some income can be earned. To give an even more precise definition it is also possible to refer to them as a kind of ownership...
The term “metaverse” originated in the 1992 science fiction novel Snow Crash as a combination of the terms “meta” and “universe.” The development of the metaverse is often linked to the advancement of virtual reality...
Influencer marketing is increasingly popular among companies that want to promote their products and create a solid, empathetic relationship with their customers.But what is a marketing brief for the influencers and how to get in contact? The influencer...
Image Source: FreeImages Social media has changed the way consumers engage with brands. Now, instead of simply seeing ads and commercials, people can see what their friends think about products, services, and companies. As a result, word-of-mouth marketing has...
If you have a fledgling business, it can feel like every marketing strategy is out of your reach. However, in a digital age where anyone with a smartphone has the power to influence strangers and reshape society as we know it, there are plenty of opportunities...
