On the occasion of the release of the movie Ghost in the Shell, our creative agency Tanke has been selected by Paramount Pictures to amplify on social networks, the communication around the movie. We implemented strategic campaigns for 8 Youtubers. (Alix Gavoille,...
In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...
CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance. Everything started with an obsession, the one from Mario...
To go along with the promotion of the French release of the movie “Downsizing” from Alexander Payne, Paramount Pictures France trusted us for the influence strategy. Downsizing is a process invented by scientists that allows individuals to be reduced to...
Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of jasmine, tuberose absolute and quisqualis indica, this fragrance has been designed to celebrate the authenticity,...
