Last summer, Arthus Bertrand, an emblematic brand of French heritage, chose TANKE for the deployment of its Influence Marketing strategy. Created in 1804, the brand is historically known for designing medal of honour such as the Legion of Honour. Later,...
In spring 2019, TANKE was chosen by Morellato, the Italian watch and jewellery brand, to create and deploy its Influence Marketing strategy. Present in France for 15 years, the brand had initially bet on a print communication to reach the French market....
Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital marketing. Marketing sees the come-back of the opinion leaders embodied by the so-called influencers. Influence has...
The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of 2016 and in view of the interest for this keywords on search engine… it is only the beginning....
In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an influencer on Instagram. In this way, picking an influencer with a high number of followers is not relevant for a band if...
