BOSS X NOTINO

Influence Strategy

Launch of a Boss fragrance influencer campaign with distributor Notino.

Influencers from Czech Republic and Poland were selected to promote various BOSS fragrances exclusively with Notino. Campaign included several content waves: Announcement, In-Store Event, Christmas, Livestreaming, Valentine’s Day and Summer.

Each phase aimed to discover the different range of BOSS fragrances, such as BOSS Bottled Parfum, BOSS The Scent Magnetic and BOSS Bottled Pacific – everything while creating an inspirational and creative content.

The campaign was retailer led hence the objective was to boost Notino’s social media presence and to increase its awareness.