Velux

influence strategy

VELUX, an international Danish group and market leader in roof windows, is dedicated to improve the well-being of as many people as possible, transforming interior spaces through many benefits of natural light.

VELUX, reached us to develop their annual campaign by working on an influencer strategy on Instagram and TikTok.

To do so, we activated more than 50 talents with very different profiles and brimming with creative ideas. They have been grouped through 4 themes:

• #VeluxOwner: creative Velux window owners with an authentic speech.
• #VeluxExpert: legitimate experts in their field (health, wellness, beauty, architecture, interior design, etc.)
• #VeluxHomeMakeover: creators who open their doors to Velux roof window installation/home renovation.
• #VeluxArtists: creators reinterpreting light through their art (photographer, singer, chef, comedian etc.)

This campaign was deployed in France, with the aim of maximizing the brand’s visibility, increasing desirability and product sales.

Through their speeches, all the creators put forward their universe by integrating the identity and the strong values of the brand.