NINA RICCI

influence strategy

Launch of a new limited edition of Air du Temps.

Nina Ricci is a French fashion brand founded in 1932 by Maria “Nina” Ricci and her son Robert. The brand is known for its elegant and feminine designs, as well as for its iconic fragrances such as “L’Air du Temps”.

For the launch of the new limited edition of l’Air du Temps in collaboration with Antoinette Poisson, the Tanke agency imagined a collaboration with 6 artists (painter, illustrator, draughtswoman…) to create creative and authentic content around the fragrance.

The influencers had to reinterpret the fragrance while putting at the heart of their artistic interpretation the universe of Antoinette Poisson (the doves of freedom, peace and time, the pattern).